"A Happy Period" -- Another rant about advertising

Did Always brand recently hire men to do their advertising? The new campaign is "Have a Happy Period". Now, I am rarely a victim of the vicious mood swings that often accompany those fateful days at the end of a woman's cycle, but I can say that "happy" is not a word I'd use to describe that time of my month. I mean seriously, the only way any maxi-pad is going to make my "time" a "happy period" is if I discover a bar of solid gold and or diamonds....or alternatively, if I find the inside lining to be made of crisp hundred dollar bills wrapped in plastic. Thankyouverymuch.